Visual
assets

Images, graphics, and media elements that enhance our visual content

Imagery

Be sure to select images that tell a memorable and meaningful story. Photos that show who we are, and what we value. The imagery we use should showcase our commitment to diversity, our range of disciplines, and our passion for the work we do.

Culture imagery

Whether it’s showing us hard at work or in festive moments, we want our company culture imagery to capture our unique essence. Typically, we feature this photography in presentation decks, social media, thought leadership, and in-house branded material.
VIEW CULTURE IMAGERY
IMAGE SELECTION CRITERIA

Style guidelines

01

Use high-resolution, professional images. Avoid images that are pixelated, blurry, or have a portrait mode effect.

02

Choose imagery with both hard light 
and shadows to create a sense of depth 
and dimension.

03

1.Edited images should look natural. Avoid black and white, sepia, and overt filters.

04

Look for scenes that naturally feature shades
of yellow.

05

Ensure photos are clear, clutter-free, and easy to understand.

CULTURE PHOTOGRAPHY

Technical guidelines

01

Represent us through a DEI lens broadly, equitably, and globally. Consider photos that showcase people from diverse ethnicities 
and backgrounds.

Sarah H to send this afternoon: john deere/lufthansa

02

Be conscious of our clients and keep our culture catalog free of logos. Images that do include our clients’ brands should be aligned with their current look and feel.

03

Use recent photos of current employees whenever possible. It is okay to utilize images including former employees as long as they are not the focus of the photos.

Connecting w Paa about AAPI folder / fam dinners / amore intern dinner

04

Maintain our trustworthiness through a polished, reputable image. Avoid showing branded attire, tobacco, weapons, unsafe situations, and excessive alcohol.

05

Uplift and inspire with vibrant visuals. Steer clear of dull, corporate, or staged images.

06

Work with BrightHouse Productions to license carefully selected stock photography that meets our principles and criteria.

07

Acquire written permissions from EMESA office employees before using their photos. Always get signed release forms from nonemployees and submit them to BrightHouse Productions. Obtain signed permissions from parents when including photos of children.

Headshot photography

Our headshots allow BrightHouse thinkers to flex their personal identities while showcasing our company’s visual principles. The first headshot is straight on, looking at camera. The second personality shot can be in a range of poses.
VIEW HEADSHOT LIBRARY

10 steps to headshot success

01

Use our signature yellow background. In the absence of a painted wall, matching yellow paper will work
(reach out to David Bunzey to acquire the right paper).

02

Focal equivalent of a 35mm lens on a full frame sensor.

03

Frame the subject about knees up with some headroom of about 30%.

04

Light source comes from camera right shining down to camera left. High angle pointing down.

05

Use bare bulb strobe light to mimic bright sunlight. Needs to be harsh and strong. You could technically pull this off outside in direct sunlight if you know what you’re doing with a camera.

06

Strobe light that uses daylight (5600k) temperature with an in camera white balance of 6300k.

07

Please shoot in “camera raw” format for post-editing flexibility.

08

Cut out a large piece paper with 
organic leaf like shapes and hang between light source and subject. 
The paper will soften the light, and the holes will create unique highlights on subject and background.

09

Position subject looking straight at camera for the classic portrait, then mix it up and have the subject do something for their “fun” portrait. This could involve props, but should not include logos.

10

Subject must wear clothes, this is 
not optional.