OUR PURPOSE

Discover True
Light in the
World

It’s larger than goals, deeper than values. 
It’s our North Star, our rallying cry, our reason for being.

OUR PURPOSE PRINCIPLES

The Beauty 
of Eloquence

We master ideas. And pictures. And words. We believe communication is a craft, and if something is worth saying, it’s worth saying well. (Because an idea without the right words is like good intentions without action.)​

Lighting the
Way

We have always illuminated the future with psychically revolutionary thinking. And we don’t lead the way only in breakthrough ideas — we also lead our clients, teaching and guiding them with our clear light.​

Family Is Everything

It starts with those closest to us and extends 
to our BCG BrightHouse family, our clients, our community, and the family of all living things. Family is the most important thing. It is, indeed, everything.​ ​

Intelligence
Having Fun

Everyone at BCG BrightHouse is creative. Everyone at BCG BrightHouse is strategic. When the two sides of our House and our brains come together, the output is smart, and the work is play.​

From Wonder? to Wonder!

Curiosity, innocence, aliveness. Some would say these are childlike traits. We say they are the key ingredients for mature learning and discovery, for revelation and awe. It’s this magic that changes the minds of people who can change the world.​

Elevator pitch

We work closely with our clients to bring organizations to the next level of engagement. Driven by human insight and creativity, we turn aspiration into alignment, potential into performance, and insight into impact. As pioneers of purpose consulting, we’ve been lighting the way since 1995.