Iconography

Icons help us communicate quickly and easily. They’re shortcuts that use familiar, eye-catching symbols to convey ideas — wonderful ideas.
Our purpose
principle icons
DOWNLOAD PURPOSE ICONS

The Beauty 
of Eloquence

Lighting the
Way

Family Is 
Everything

Intelligence
Having Fun

From Wonder? to Wonder!

Purpose Icon Anatomy

Our icon library
Access icon library

Use the icons as is. Do not stretch, manipulate, add stroke, or eliminate any part of the icon. Only recolor the icon when clients needs icon to fit their brand palette.

Only use icons from our icon bank (which is built into our Efficient Elements).

Primary
yellow icon on white

Secondary
yellow icon on black

Tertiary
white icon on black

Minimum size

Use an icon system grid to keep icons 
consistent in size.

For print and web:
Minimum size: 0.6 pt
Max size: 1.5 pt