Illustrations

Our illustrated visuals bring complex conversations and concepts to life through the use of vivid yellow colors, rounded shapes, and an abstract visual style that is both approachable and memorable.
VIEW ILLUSTRATION GALLERY

Guidelines

01

Human-centric

Incorporate human elements, like characters or hands, emphasizing our relatable, people-oriented brand.

02

Text background

Ensure consistent background tone (dark or light) for legible text when the illustration serves as a background.

03

Trustworthy & joyful
Balance professionalism with approachability, infusing joy and positivity into illustrations.

04

Layered depth

Add depth through layered 
elements, aligning with our multi-dimensional brand.

05

Light emphasis
Use contrast or light sources (e.g., flashlights, candles) to underscore our brand’s illumination theme.

06

Unexpected elements
Integrate intriguing and 
innovative elements.

07

Human touch
Include elements like eyes and hands for a human touch.

08

Aspect ratio
Maintain a 16:9 aspect ratio for flexibility on various platforms

How to use AI generated images for our brand

Step 1
Suggested word for promps:
Humanity
30% yellow
Diverse
Positive
Rounded

Step 2
Experiment with prompts on Midjourney or Dall-e until you’ve found your ideal hero image, then download and edit.

Step 3
Apply the appropriate Photoshop corrections so that the downloaded GenAI generated image matches our branding. (color, light, rounded edges,16:9 sizing