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Human-centric
Incorporate human elements, like characters or hands, emphasizing our relatable, people-oriented brand.
Text background
Ensure consistent background tone (dark or light) for legible text when the illustration serves as a background.
Trustworthy & joyful
Balance professionalism with approachability, infusing joy and positivity into illustrations.
Light emphasis
Use contrast or light sources (e.g., flashlights, candles) to underscore our brand’s illumination theme.
Unexpected elements
Integrate intriguing and
innovative elements.
Human touch
Include elements like eyes and hands for a human touch.
Aspect ratio
Maintain a 16:9 aspect ratio for flexibility on various platforms.
Step 1
Suggested word for prompts:
Humanity
30% yellow
Diverse
Positive
Rounded
Step 2
Experiment with prompts on Midjourney or Dall-e until you’ve found your ideal hero image, then download and edit.
Step 3
Apply the appropriate Photoshop corrections so that the downloaded GenAI generated image matches our branding. (color, light, rounded edges, 16:9 sizing