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Neue Haas Grotesk was designed by Christian Schwartz to reclaim what Helvetica lost over the years in personality and subtle warmth due to technological trends.
Over the decades, we changed too. We’ve become more global and professional, but we’re determined to hold on to our original warmth and joy.
The Neue Haas Grotesk font is a timeless typeface. It has substance and innate brilliance, and it allows the text to visually radiate so our thinking can shine.
Neue Haas Grotesk Display Medium
Headlines and expressive typographic moments. Always use sentence-case format.
We are Thinkers.
NEUE HAAS GROTESK DISPLAY MEDIUM
For subheads.
Always use all caps.
Our five key principles
Neue Haas Grotesk Text
For Body Copy
Over 25 years ago, we created the frameworks for discovering and embedding purpose. Since then, we’ve helped clients around the world transform their culture, accelerate their growth, and infuse true meaning into their brands.
For media compatibility purposes, we choose the familiar and enduring Arial, because it closely resembles our font and is commonly available on most computers.
Arial Bold
Headlines and expressive typographic moments. Always use sentence-case format.
*Arial Bold is used for one liner overheads (in all caps) and should be used in limited amount.
We are Thinkers.
ARIAL BOLD
For subheads.
Always use all caps.
tHE ORIGINAL HOME OF PURPOSE
Arial Regular
For Body Copy
Over 25 years ago, we created the frameworks for discovering and embedding purpose. Since then, we’ve helped clients around the world transform their culture, accelerate their growth, and infuse true meaning into their brands.
Alignment
All copy should be left aligned
Line spacing (leading)
Line spacing varies depending on whether it’s applied to a headline, subheadline or body copy -see below for further information
Paragraph spacing
Use wither whole- or half-line spacing for paragraphs.
Letter spacing
Set letter spacing to ‘optical’ with tracking set to 0. (In PowerPoint, tracking is called ‘character spacing’. Reach via Command+T.