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Neue Haas Grotesk was designed by Christian Schwartz to reclaim what Helvetica lost over the years in personality and subtle warmth due to technological trends.
Over the decades, we changed too. We’ve become more global and professional, but we’re determined to hold on to our original warmth and joy.
The Neue Haas Grotesk font is a timeless typeface. It has substance and innate brilliance, and it allows the text to visually radiate so our thinking can shine.
Cap height
the height of the capital letter measured from the baseline
Baseline
the invisible line where characters sit
Width
How much horizontal space is taken up by the typeface’s letters. Neue Haas Grotesk is slightly condensed.
TAILORED FOR PRINT MEDIA
Neue Haas Grotesk Medium
is used for headlines and expressive typographic moments. Always use sentence-case format.
Neue Haas Grotesk Medium all caps is used for subheads.
Neue Haas Grotesk Roman is used for body copy.
Over 25 years ago, we created the frameworks for discovering and embedding purpose. Since then, we’ve helped clients around the world transform their culture, accelerate their growth, and infuse true meaning into their brands.
Used for PPT and email signatures only
Arial Bold
is used for headlines
and expressive typographic moments. Always use sentence-case format.
*Arial Bold is used for one liner overheads (in all caps) and should be used in limited amount.
We are thinkers
Arial Bold all caps is used for subheads (sentence case) and running body copy (sentence case).
The original home of purpose.
Arial Regular
is used for body copy.
Alignment
All copy should be left aligned
Line spacing (leading)
Line spacing varies depending on whether it’s applied to a headline, subheadline or body copy -see below for further information
Paragraph spacing
Use wither whole- or half-line spacing for paragraphs.
Letter spacing
Set letter spacing to ‘optical’ with tracking set to 0. (In PowerPoint, tracking is called ‘character spacing.’ Reach via command+T
Headlines
Neue Hass Grotesk Bold
Tracking set to +3. e.g 18/21 pt
Line spacing 100% e.g. 40/40 pt
Sentence case
Don’t use full stops
Subheads
Neue Has Grotesk Bold
Tracking set to +3. e.g 18/21 pt
Line spacing 100% e.g. 40/40 pt
Sentence case
Don’t use full stops
Headline (Title)
Arial Bold: 72 pt
Tracking: Condensed 1
Line spacing: 0.85
Subheadline (Title)
Arial Bold: 14 pt
All Caps
Tracking: Normal
Line spacing: 0.9
Headlines (Slide)
Arial Bold: 28 pt
Tracking: Condensed 0.3
Line spacing: 0.9
Headline Copy
Arial: 16 pt
Tracking: Normal
Line spacing: 0.9
Copy + BulletPoints
Arial Regular: 14 pt
Tracking: Normal
Line spacing: 0.9