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The Neue Haas Grotesk font is a timeless typeface. It has substance and innate brilliance, and it allows the text to visually radiate so our thinking can shine.
Modern.
Cap height
the height of the capital letter measured from the baseline
Baseline
the invisible line where characters sit
Width
How much horizontal space is taken up by the typeface’s letters. Neue Haas Grotesk is slightly condensed.
Neue Haas Grotesk Medium
is used for headlines and expressive typographic moments. Always use sentence-case format.
Neue Haas Grotesk Medium all caps is used for subheads (sentence case) and running body copy (sentence case).
Neue Haas Grotesk Roman is used for body copy.
Over 25 years ago, we created the frameworks for discovering and embedding purpose. Since then, we’ve helped clients around the world transform their culture, accelerate their growth, and infuse true meaning into their brands.
Used for PPT and email signatures only
Arial Bold
is used for headlines
and expressive typographic moments. Always use sentence-case format.
*Arial Bold is used for one liner overheads (in all caps) and should be used in limited amount.
We are thinkers
Arial Bold all caps is used for subheads (sentence case) and running body copy (sentence case).
The original home of purpose.
Arial Regular
is used for body copy.
Alignment
All copy should be left aligned
Line spacing (leading)
Line spacing varies depending on whether it’s applied to a headline, subheadline or body copy -see below for further information
Paragraph spacing
Use wither whole- or half-line spacing for paragraphs.
Letter spacing
Set letter spacing to ‘optical’ with tracking set to 0. (In PowerPoint, tracking is called ‘character spacing.’ Reach via command+T
Headlines
Neue Hass Grotesk Bold
Tracking set to +3. e.g 18/21 pt
Line spacing 100% e.g. 40/40 pt
Sentence case
Don’t use full stops
Subheads
Neue Has Grotesk Bold
Tracking set to +3. e.g 18/21 pt
Line spacing 100% e.g. 40/40 pt
Sentence case
Don’t use full stops
Headline (Title)
Arial Bold: 72 pt
Tracking: Condensed 1
Line spacing: 0.85
Subheadline (Title)
Arial Bold: 14 pt
All Caps
Tracking: Normal
Line spacing: 0.9
Headlines (Slide)
Arial Bold: 28 pt
Tracking: Condensed 0.3
Line spacing: 0.9
Headline Copy
Arial: 16 pt
Tracking: Normal
Line spacing: 0.9
Copy + BulletPoints
Arial Regular: 14 pt
Tracking: Normal
Line spacing: 0.9
Does your design look like our “best of” examples?
When you compare your design to our website, do they look in the same family?
Is there something bothering you as you look at it again with fresh eyes?
Is there too much content or too many elements in your design?
Should the content be spread out across multiple slides?
Is the hierarchy clear in your messaging?
Would the viewer be able to follow the narrative arc, both verbally and visually?
Would someone outside of BrightHouse understand what
you’re communicating?
Would they be inspired by your design?
Are you proud of it?
Has your work been proofed?